How a Disastrous Mistake Made This Sleepwear Brand a Global Success

You spent your 20s working toward building your dream career, but now that you're in your 30s, what do you do when you've, well, changed your mind? Or maybe you never quite figured it out, and you're now ready to commit to something you're passionate about, whether it's a job, a city, or just a new way of life. To celebrate the career changes that can come at any age, we're debuting a new series, Second Life. Each week, we'll hear from women who got over their doubts and fears and made the biggest changes of their lives.



Courtesy of Sleeper

You've most likely seen them by now. The crazy cool pajama look that's taken the street style world by storm? You know, the elasticated pants that have an ostrich feather hemline? Just check out their Instagram to jog your memory and we guarantee you'll be saying "oh yeah" out loud. Well, before their sleepwear collection was born, Kate Zubarieva and Aysa Varetsa were in their native Ukraine working at glossy magazines like ELLE magazine. But they craved something meaningful that they could call their own, and quickly realized they should go into business together.

But it wasn't all smooth sailing. The brand launched in 2014, the same year as the Ukraine revolution and they had no former business experience. So, of course, they have made many mistakes along the way, but none of them could prepare them for the first collection which they tell me was "literally a disaster." Read on to hear how they turned it around and even look back on that experience with fondness and gratitude. Because without it, they don't believe they would've reached the global success they have now.